The Customer

Our customer is a recognizable brand in the
ultra-competitive pet care industry, particularly
known for its innovative, technology-enabled dog
collars. The brand was ready to build on its national
direct-to-consumer customer base by also selling
through the likes of Amazon, Chewy, and other
mass online retailers. But first, the company needed
a reliable logistics partner with well-established
warehouse operations, experience servicing large
brands, and the procedures and processes in place to
quickly scale up with all systems go from the start.

The Challenge

Before turning to CDS, our now-customer was
working with a logistics provider that the brand’s
founders knew personally and previously brought
onboard during the early startup phase. As the brand
grew, it became clear that a change was necessary
to unleash serious growth. The previous provider
was struggling to provide the required turnaround
times and support the growing volume of
inventory and orders.

The brand’s trajectory called for a partner with
established industry relationships and cutting-edge
technology, capable of handling the company’s
warehousing and e-commerce needs to get orders
from the warehouse to customers’ doorsteps in the
shortest time possible, while maintaining accuracy
and brand image. Without that dependability and
scalability in place, exponential growth was confined
to being more of a long-term goal rather than
an immediate initiative.

The Solution

Recognizing the window of opportunity for the
customer to achieve a level of success that many
e-commerce brands can only dream of, CDS quickly
implemented specialized solutions to elevate the
customer’s entire operational ecosystem.

Our e-commerce logistics experts introduced
customized pick-and-pack processes to increase
product flow. Our large-scale material handling
equipment, including forklifts, turret trucks, and
conveyor systems, made an immediate impact in
streamlining inventory management and enabling
same-day shipping turnaround. Orders received
by 11 a.m. ship by 3 p.m.

During onboarding, we tailored our Warehouse
Management System (WMS) based on the customer’s
preferences. EDI, or electronic data interchange,
helps automate the flow of information between
their internal team and ours, so we can accurately
share info related to orders, invoices, transportation
details, and other important documents. The customer
has full visibility, in real time.

From there, we’ve been able to flex our
South Brunswick, New Jersey warehouse space in
tune with peak sales periods. The customer benefits
from shared labor with our other customers, creating
cost savings in the process. If or when they want to
expand westward to shorten delivery times to regions
outside the Northeast, our Midwest and California
facilities are ready for the call.

The CDS Difference

CDS has advanced systems and technology
integration capabilities that empower e-commerce
startups with access to the same tools and
resources as industry giants. Our WMS is adaptable,
customizable, and powerful. Meanwhile, we offer
flexible space and shared labor solutions that
accommodate seasonal fluctuations in ordering.
With a widespread presence across the country,
we ensure nationwide coverage, facilitating the
fast delivery that e-commerce customers expect.

Beyond our technology and facilities, it’s our
dedicated team that makes CDS a strong partner to
emerging e-commerce brands. We understand that
relationships between people and industry partners
drive business and brand success.

“CDS has great people, and the team is always
willing to go the extra mile to enhance our operations
and look out for our brand,” our customer said.
“It’s clear that they’re all about building relationships.”

The Results

With CDS as its logistics partner of choice, our customer is seeing measurable results across the board, including:

• Dock-to-Stock: We ushered in a significant reduction in the time taken for products to enter inventory management upon arrival at the warehouse, enhancing operational agility.

• Order Accuracy: With our tailored solutions, the customer is able to fulfill more orders, faster, with fewer mistakes and returns. That means not only more customers, but happy customers who will order again and again.

• Turnaround Time: Same-day shipping is a strong e-commerce value proposition, and one that our customer is able to tout with confidence.

• Growth Channels: Since partnering with us, our customer has added three new key sales channels in Amazon, Chewy and Walmart. Our cross-functional teams provide precise coordination of weekly bulk shipments, helping to drive orders per day, order efficiency and average order price.